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Nice North America Announces New Proficient® Subwoofers In Signature and Reference Series, Delivering Superior Sound for Every Application | June 23, 2021
Press Release

 New Proficient Subwoofers leverage all the power of Sunfire® product designs to bring distributors and integrators more ways to elevate projects and expand their growth opportunities


CARLSBAD, CALIF., June 23, 2021 — In a move that is certain to excite both distributors and their custom installation integrators, Nice North America today announced the introduction of multiple new Proficient® Subwoofers, bringing the 2021 offerings to a total of nine (9) subwoofer models that cover every audio application for the custom installation distribution channel. A comprehensive collection, the new Proficient subwoofers leverage the revolutionary engineering and design of Sunfire® subwoofers to deliver superior sound and the ability to select from value-driven models to the ultimate in sound performance. The new Proficient subwoofers join the Proficient Protege Series and are available worldwide from authorized distributors.


These Proficient subwoofers take the innovation of Sunfire subwoofer designs and build on the legacy, taking it to a whole new level of sound and performance across every model. Triple drivers offer rich, deep bass which is suited for home theaters and any room where music and sound are enjoyed.


In the Proficient Reference Series, the FTEQ-12 Subwoofer is the new flagship model, offering thrilling bass and power, impeccable sound and expert craftsmanship. Featuring dual active Kevlar High Back-EMF drivers that are mounted in a perfectly opposed configuration to cancel cabinet vibrations and transfer all energy into the room for incredible bass output, this premium level subwoofer will truly shake the house. Each driver is powered by its own 1000-watt amplifier enabling the subwoofer to play frequencies down to 17Hz. A stunning piano black lacquer finish make this a must have for any premium space or home theater.


The newly expanded Proficient Signature Series includes three subwoofer models, the FRS-8, FRS-10 and FRS-12. These Proficient FRS Signature Series Subwoofers offer elegance and performance in a space-efficient, high powered design with a distinguished piano black lacquer finish. The Proficient FRS Subwoofer models feature High-Excursion Fiberglass Cones that measure 8, 10 and 12-inches based on the model. All provide automated setup which makes it fast and easy to configure the EQ settings with the brand-new Proficient Sub Station app, and automatically correct for acoustic room anomalies.


“With today’s exciting growth opportunities in home entertainment and home theater environments, the expansion of our Proficient line with the legendary power of Sunfire subwoofers, will help our distributors and their dealers maximize sales and consumer satisfaction,” said Richard Pugnier, Vice President of Marketing at Nice North America. “This is a direct result of our recent streamlined brand strategy that takes the finest audio technologies we have and packs them into our next generation of subwoofers for the distribution channel. This means that more people now have access to the finest sound technology available, and the CI community is best equipped as clients seek to maximize their home entertainment.”


Added Jeff Shaw, Senior Director of Product Management for Nice North America, “In addition to their design, rich bass and audio quality, we have maximized flexibility of every new Proficient Subwoofer with our optional wireless audio kit and new Sub Station Mobile App. This allows dealers the total freedom to place them anywhere in a room to create a heart-pounding, totally immersive listening experience.”


The Proficient Protege, Signature and Reference Series Subwoofers are available in June and July from authorized Proficient distributors. Dealers can obtain pricing information from their local distributor. To gain access, Distributors can request access to the Nice North America PRO Portal by contacting

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About Proficient
Proficient®, a Nice North America brand, combines exceptional audio quality with designer aesthetics to fill any home with music and entertainment enjoyment inside and out. Internationally recognized for innovation in architectural loudspeakers and subwoofers, Proficient is available through a comprehensive channel of select distributors throughout the United States, Canada and countries worldwide. For more information, visit


About Nice North America
Nice North America LLC is a global leader in smart connected devices and systems for residential and commercial customers, serving the security, access, AI, health & wellness, control and power/AV markets. Nice North America and its partners have deployed more than 5 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands, the company designs solutions for national telecoms, big-box retailers, OEM partners, service providers, dealers, technology integrators and consumers. Headquartered in Carlsbad, Calif., Nice North America has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit


©2021, Nice North America LLC. All rights reserved. Proficient and Sunfire are registered trademarks. Other brand names and product names mentioned herein may be the trademarks, tradenames, service marks or registered trademarks of their respective owners.


Press Contacts
Cat Toomey
President and CEO, CATalyzing Communications


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