New Product and Brand Announcements at CEDIA 2015
At the 2015 CEDIA Expo in Dallas, Core Brands will debut Proficient Signature™ architectural speakers and a revamp of its existing Proficient Protege™ speaker line. This will create new opportunities for installing dealers while staying within the Proficient brand.
The Proficient Signature portfolio of ten architectural speakers builds on the success Proficient achieved with its Signature high-gloss black cabinet loudspeakers and subwoofers. By focusing on the flagship ceiling, inwall and outdoor speakers, it will allow installing dealers a highly effective way to upsell Proficient by focusing more attention on its position at the top end of the brand.
Proficient Signature offers a major step up in performance over Proficient Protege and incorporates a striking new industrial design. All Signature architectural speakers will use the high-powered combination of Kevlar woofers and aluminum-dome tweeters and will continue using the clever thin-bezel grille design of the legacy Proficient line.
“One of the best things to come out of this upgrade path is that it is the first brand segmentation in our 15 year history”, said Keith Marshall, founder of Proficient Audio and senior vice president of Core Brands. “Now dealers can easily explain to their customers that if they want the very best that Proficient has to offer, it’s Proficient Signature.”
“Proficient is already known as one of the best sounding architectural brands in the residential custom installation business and this now gives our dealers more sales and marketing tools. It will make it easier for them to position the brand by starting up at the top end with Proficient Signature. Then, if needed, they can drop into the more affordable yet great sounding combination of graphite woofers and silk-dome tweeter speakers in the Proficient Protege Graphite line.”
This sell-up strategy is the beginning of a larger brand segmentation program to come. This new approach will allow dealers to more fully leverage the power and prestige of the brand with an expanded product portfolio with a total of 12 products in Proficient Signature.
Adding to the Proficient Signature high-gloss cabinet loudspeaker line will be five home theater loudspeakers led by its flagship 10” 3-way ceiling speaker, 8” and 6½” LCR ceiling speakers plus 6½” and 5¼” dual-woofer inwall LCR speakers. For whole-house, there will be four models: 8” and 6½” ceiling speakers and 8” and 6½” inwall speakers. And there will be an 8” 3-way outdoor speaker in the Proficient Signature lineup.
“At Core Brands Booth 4128, we will be doing demos with two systems, a Proficient Signature system featuring our GL6 dual woofer high-gloss black cabinet loudspeakers and another system featuring the Proficient Protege dual 6½” inwall speakers. Dealers should come by and have us play something from our selection of 300+ music concerts on our two Kaleidescapes™ and really listen to how Proficient sounds.”